Today, 65% of your sales funnel is digital!

Do you know that the buying behavior of your prospects is changing? 65% of their buying journey is done online and invisible to you. Future customers are moving themselves down the selling funnel without you knowing. Are they choosing your competition or you? How would you know?

In today’s fast-paced and ever-evolving market landscape, businesses are faced with the challenge of staying relevant and competitive. With the majority of the buying journey now taking place online, companies must adapt their marketing strategies to meet the changing needs and behaviors of consumers. This shift in consumer behavior underscores the importance of having a strong online presence and utilizing effective digital marketing tactics.

However, many businesses struggle to keep up with the demands of digital marketing due to limited resources, expertise, and time constraints. This is where outsourcing marketing to a specialized team can offer significant benefits and flexibility.

Here are several reasons why outsourcing marketing is crucial in today’s dynamic landscape:

1. Access to Specialized Expertise: Digital marketing encompasses a wide range of disciplines, including search engine optimization (SEO), content marketing, social media management, email marketing, and more. Instead of trying to manage all of these aspects in-house, outsourcing allows businesses to tap into the expertise of professionals who specialize in each area. These specialists stay up-to-date with the latest trends and best practices, ensuring that your marketing efforts are effective and efficient.

2. Cost-Effectiveness: Hiring and training an in-house marketing team can be costly and time-consuming. By outsourcing marketing to a team, businesses can access a diverse skill set without the overhead costs associated with hiring full-time employees. Outsourcing also allows for greater flexibility in budget allocation, as businesses can scale their marketing efforts up or down based on their needs and objectives.

3. Focus on Core Competencies: Outsourcing marketing tasks frees up valuable time and resources, allowing businesses to focus on their core competencies and strategic objectives. Instead of getting bogged down in the day-to-day execution of marketing campaigns, business leaders can devote their energy to driving innovation, building relationships, and growing their bottom line.

4. Scalability and Flexibility: The digital landscape is constantly evolving, and marketing needs can fluctuate based on factors such as seasonality, market trends, and business goals. Outsourcing marketing provides businesses with the scalability and flexibility to adapt to changing conditions quickly. Whether you need to ramp up your marketing efforts during peak seasons or pivot your strategy in response to market shifts, an outsourced team can provide the agility you need to stay competitive.

5. Access to Advanced Tools and Technologies: Effective digital marketing requires the use of advanced tools and technologies to analyze data, automate processes, and optimize campaigns. Outsourcing marketing to a specialized team grants businesses access to these tools and technologies without the need for hefty investments in software and infrastructure. This ensures that your marketing efforts are supported by cutting-edge solutions that drive results.

If your struggling with keeping up with changing buying behavior – give us a call – We’d love the opportunity to discuss how we can tailor our services to align with your lighting company’s goals and objectives.

5 Signs You Might Need A New Website

When was the last time you took a hard look at your company website? These days, your website is essential for a successful online presence. It is the #1 place where customers and prospects visit to learn more about your company and the products and services you offer. I’ve seen companies spend more money on redecorating their boardroom than a fraction of that cost to redesign their website. Your website is a living, 24-hour a day, digital salesperson. Just because you don’t see your website in the office lunchroom doesn’t mean its contributions are any less than their human counterparts.

For those lighting agencies, electrical contractors, and other smart technology professionals, here is a list that will help you to recognize the signs you might be ready:

1. Your site does not reflect your brand

As a lighting rep agency, your brand reputation is everything. If your website is not reflective of your brand, then you may be sending out the wrong message. In fact, many principals rarely visit their own websites. If it’s been a while since you cast a critical eye on your company’s website, now is the time. Pretend you are a customer visiting the website for the first time. Does the website tell your unique brand story? Can you easily navigate to important pages? Does it load quickly? Your website is the embodiment of your brand. If you want to bring your brand to life, a proper website design should reflect the best parts of your brand.

2. Your site is not mobile-friendly

As of 2019, mobile devices generated about 50% of all website traffic. (Statista, 2020). If your website is not designed to be mobile-friendly, you may be missing out on potential web visitors. In 2015, Google started favoring those websites that created to work seamlessly with mobile devices . Since 2018, many marketers have transformed their websites to take things further by incorporating a mobile-first digital strategy. Mobile-first strategy is more than a responsive website. By 2025, 75% of the workforce will be millennials and a mobile-first strategy should be considered a cultural move. If you want to set yourself up for the future, invest in a mobile-first strategy.

3. It’s been 3 years or more since you’ve updated your website Read more

6 Signs Your Lighting & Energy Control Business Might Be Ready For Outsourced Marketing

As your business grows, you may be facing challenges about who to hire to take your business to the next level. The lighting and energy control business is increasingly competitive. And these days just having a good product line, and great customer service can’t guarantee that you’ll win customers. While these things are essential for your success, they aren’t enough. You need to get your business in front of the right people, and once you’ve done that you need to engage them and nurture your relationship with them until they are ready to buy.

6 Signs
Maybe you have your hands full running your business and you don’t have time to do all of that yourself. Luckily, you have options, such as outsourcing those marketing efforts. Here are 6 more signs that you might be ready to outsource your business’s marketing:

• Are you too busy to spend any real time on your own marketing?

• Do you want to get out of the weeds and focus on running/growing your business?

• Do you do marketing things but have no real plan?

• Do you doubt you can’t get all the skills you need in a single hire?

• Do you want/need to take your marketing to the next level?

• Do you believe you can “let go” and partner with a trusted marketing team?

Did you answer “Yes” to most of these questions? If so, you might be ready to start a conversation with us. Give us a call or shoot us an email- we can design a monthly strategy for you, implement it, and let you get back to selling Lighting & Energy Control.

Are Clients Your BFF’s?

When I was 10 years old I had a best friend and we did everything together. When she wore crazy socks to school, I wore crazy socks to school. When she saw a movie, I saw the same movie. When I sang a song, she sang the same song. We were best friends because we liked all the same things and did things the same way. After all, that’s what many BFF’s like to do.

Client’s however are not BFF’s. They think differently than you do, they read different books, and do business their own way. Today especially, consumers have multiple avenues in which to shop. They can pick and choose where and when they do research on the products or services they need.

Recently I had a prospect tell me “I’ll never do email blasts because I hate receiving emails.”

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