6 Signs Your Lighting & Energy Control Business Might Be Ready For Outsourced Marketing

As your business grows, you may be facing challenges about who to hire to take your business to the next level. The lighting and energy control business is increasingly competitive. And these days just having a good product line, and great customer service can’t guarantee that you’ll win customers. While these things are essential for your success, they aren’t enough. You need to get your business in front of the right people, and once you’ve done that you need to engage them and nurture your relationship with them until they are ready to buy.

6 Signs
Maybe you have your hands full running your business and you don’t have time to do all of that yourself. Luckily, you have options, such as outsourcing those marketing efforts. Here are 6 more signs that you might be ready to outsource your business’s marketing:

• Are you too busy to spend any real time on your own marketing?

• Do you want to get out of the weeds and focus on running/growing your business?

• Do you do marketing things but have no real plan?

• Do you doubt you can’t get all the skills you need in a single hire?

• Do you want/need to take your marketing to the next level?

• Do you believe you can “let go” and partner with a trusted marketing team?

Did you answer “Yes” to most of these questions? If so, you might be ready to start a conversation with us. Give us a call or shoot us an email- we can design a monthly strategy for you, implement it, and let you get back to selling Lighting & Energy Control.

Are Clients Your BFF’s?

When I was 10 years old I had a best friend and we did everything together. When she wore crazy socks to school, I wore crazy socks to school. When she saw a movie, I saw the same movie. When I sang a song, she sang the same song. We were best friends because we liked all the same things and did things the same way. After all, that’s what many BFF’s like to do.

Client’s however are not BFF’s. They think differently than you do, they read different books, and do business their own way. Today especially, consumers have multiple avenues in which to shop. They can pick and choose where and when they do research on the products or services they need.

Recently I had a prospect tell me “I’ll never do email blasts because I hate receiving emails.”

Read more