When was the last time you took a hard look at your company website? These days, your website is essential for a successful online presence. It is the #1 place where customers and prospects visit to learn more about your company and the products and services you offer. I’ve seen companies spend more money on redecorating their boardroom than a fraction of that cost to redesign their website. Your website is a living, 24-hour a day, digital salesperson. Just because you don’t see your website in the office lunchroom doesn’t mean its contributions are any less than their human counterparts.
For those lighting agencies, electrical contractors, and other smart technology professionals, here is a list that will help you to recognize the signs you might be ready:
1. Your site does not reflect your brand
As a lighting rep agency, your brand reputation is everything. If your website is not reflective of your brand, then you may be sending out the wrong message. In fact, many principals rarely visit their own websites. If it’s been a while since you cast a critical eye on your company’s website, now is the time. Pretend you are a customer visiting the website for the first time. Does the website tell your unique brand story? Can you easily navigate to important pages? Does it load quickly? Your website is the embodiment of your brand. If you want to bring your brand to life, a proper website design should reflect the best parts of your brand.
2. Your site is not mobile-friendly
As of 2019, mobile devices generated about 50% of all website traffic. (Statista, 2020). If your website is not designed to be mobile-friendly, you may be missing out on potential web visitors. In 2015, Google started favoring those websites that created to work seamlessly with mobile devices . Since 2018, many marketers have transformed their websites to take things further by incorporating a mobile-first digital strategy. Mobile-first strategy is more than a responsive website. By 2025, 75% of the workforce will be millennials and a mobile-first strategy should be considered a cultural move. If you want to set yourself up for the future, invest in a mobile-first strategy.
3. It’s been 3 years or more since you’ve updated your website
How often do you get a new cell phone? Statistics show that over half of smart phone users upgrade within 2 years. Websites are no different. Technology changes often necessitate the need to upgrade from the inside out. Regular updates to your website ensure that the user experience is optimized. Additionally, updates to your website help make it faster, easier to use, and more secure.
4. Your site has dated or obsolete content
In 2021, content is king. If you do not have a content management system (CMS) like Hubspot, you may find it difficult to take charge of your website. A content management system allow you to update web pages, utilize email templates, write and publish blog article without the need to learn code or becoming a web designer.
5. You aren’t using inbound marketing
As stated above, content is king. Relevant content is only a part of an inbound marketing strategy. A robust inbound strategy is one that attracts customers by creating valuable content and experiences tailored to them. It should build trust with your audience while guiding them toward a purchase decision. It should give them the opportunity to engage and convert by using an interactive process such a landing page, a call-to-action, an online form, or an interactive live chat.
If you’re asking yourself whether or not it’s time for a new website, chances are you already know the answer. If you’re ready to launch your company into the future, then a Growth-Driven Design approach will utilize a mobile-first strategy, a CRM, and an inbound marketing strategy.
Learn more about Inbound Marketing by downloading our FREE Checklist on How to Run an Inbound Marketing Campaign below.