Marketing Metrics that Matter

Every business has a Facebook page, Twitter account, etc. How important are those likes and followers? Are email open rates really a good gauge of customer engagement with your brand? Marketing 101 might tell you that these are easy metrics to analyze, that show how well your marketing campaigns are working… but are they really?
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Marketing Guide for Lighting Reps Amid Coronavirus Scare

The coronavirus outbreak is highlighting the realities of changing consumer behavior in the digital age. The impact of fear on the broad economic picture is having huge implications on the stock market, company events, ad spending, and more.
In the consumer market, we are seeing panic buying. Grocery stores shelves are emptied as people rush to stock up on basic supplies. Many folks will turn to online buying in order to avoid retail outlets. In many states, schools are closing, causing parents to miss work in order to care for their children.
What is a lighting rep to do? Clearly, you can’t simply close-up shop. Many of your clients are busy designing desirable projects right this minute. Those projects need lighting and control products. Here are a few ideas on how you can alter your way of working in the significant health crisis:

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