With tradeshows, conferences, and various other events in the lighting industry canceled, the COVID-19 pandemic is forcing Lighting Representative Agencies to pivot their sales and marketing strategies overnight.
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In November 2011 – Performance Marketing acquired a new client in the lighting and electrical industry. This client, as a manufacturer’s representative for lighting & energy control products – provides education, product information, and technical support for its clients.
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Are you a small or medium sized business looking to grow your business?
Are you still running Yellow Page ads, Newspaper ads, direct mail? Have you tried Pay Per Click or Google AdWords and still not getting the bottom-line sales results that you expected?
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Every business has a Facebook page, Twitter account, etc. How important are those likes and followers? Are email open rates really a good gauge of customer engagement with your brand? Marketing 101 might tell you that these are easy metrics to analyze, that show how well your marketing campaigns are working… but are they really?
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