Smart Campaigns

FOR THE LIGHTING INDUSTRY

Introducing Lighting & Control Smart Campaigns

Would you like an easy way to streamline your outbound marketing efforts for your lighting agency?

For years, Performance Marketing has been developing marketing campaigns in the lighting and controls arena. With a deep understanding of the lighting and controls industry, our team saw a need for a quick and easy way to create and implement a year-long marketing strategy tailored to boosting revenue.

What Are Smart Campaigns?

Small, targeted campaigns that allow you to:

  • Focus on the manufacturers you want to promote
  • Spotlight the products that are important
    to your market
  • Provide you with an easy path to building
    your year-long marketing strategy

SMART CAMPAIGNS FOR LIGHTING REPS AND INTEGRATORS

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Step 1:

Choose your
manufacturer

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Step 2:

Choose your Topic or Product
from our extensive library of
lighting & control topics

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Step 3:

Schedule your
Campaign

What does a smart campaign consist of?


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One expertly written article on a relevant topic published on your website
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One professionally designed email blast sent to your target market
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A custom email signature to coincide with your campaign
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4 social media posts that link back to the website article

Other Smart Campaigns Are Available!

Choose from the following:

  • 3-part email campaign – Send a set of marketing emails that will be sent out automatically on a schedule
  • Training or event campaign – promote a training event and collect automated RSVP’s
  • Webinar Campaign – When you can’t be there in person, utilize prepared webinar slides on topics that you need

Need a Custom Smart Campaign?

We do that too! As a full-service agency we offer:

  • web-design-maintenance-icon

    Website Design
    & Maintenance

  • interactive-line-card-icon

    Interactive
    Line Card

  • branding-positioning-icon

    Brand
    Positioning

  • photography-video-icon

    Photography
    & Video

  • social-media-marketing-icon

    Social Media
    Marketing

Smart Campaigns start at $500. Mix and match multiple Smart Campaigns to create your strategy today.