Smart Campaigns

FOR THE LIGHTING INDUSTRY

Introducing Lighting & Control Smart Campaigns

Would you like an easy way to streamline your outbound marketing efforts for your lighting agency?

For years, Performance Marketing has been developing marketing campaigns in the lighting and controls arena. With a deep understanding of the lighting and controls industry, our team saw a need for a quick and easy way to create and implement a year-long marketing strategy tailored to boosting revenue.

What Are Smart Campaigns?

Small, targeted campaigns that allow you to:

Focus on the manufacturers you want to promote
Spotlight the products that are important
to your market
Provide you with an easy path to building
your year-long marketing strategy

SMART CAMPAIGNS FOR LIGHTING REPS AND INTEGRATORS

Step 1:

Choose your
manufacturer

Step 2:

Choose your Topic or Product
from our extensive library of
lighting & control topics

Step 3:

Schedule your
Campaign

What does a smart campaign consist of?

One expertly written article on a relevant topic published on your website

One professionally designed email blast sent to your target market

A custom email signature to coincide with your campaign

4 social media posts that link back to the website article

Other Smart Campaigns Are Available!

Choose from the following:

3-part email campaign – Send a set of marketing emails that will be sent out automatically on a schedule
Training or event campaign – promote a training event and collect automated RSVP’s
Webinar Campaign – When you can’t be there in person, utilize prepared webinar slides on topics that you need